Tom
Kerwin

Strategy consultant and author. I run Crown & Reach with Corissa — we help leadership teams break through the decisions they've been circling for months. I wrote Innovation Tactics, used by over 30,000 people. I also teach Lindy Hop, which turns out to be surprisingly relevant.

The work

• Crown & Reach — strategy consultancy with Corissa Nunn
• Innovation Tactics — Pip Decks 30,000+ practitioners
• Speaking — UX Brighton, Deel, others strategy & complexity

"Effective framework and nimble tools that helped us be both bold and execution focused, and to balance our core work with the innovations that are essential to increasing our impact."

Amalia Johnsson, CEO — Hand in Hand International

Speaking

UX Brighton, November 2024. A story about being wrong, and three methods that came from the epiphany.

On Debbie Levitt's show — what is a real problem, and how do we know which ones to solve.

Writing & listening

• The Reach — newsletter ~2,500 subscribers
• Tentacles — podcast 120+ episodes with Corissa
• YouTube Crown & Reach

Selected writing

• Predictability ≠ product vision

  Your roadmap will never become stable — it can't. Here's where to find the anchor your team actually needs.

• Are you trapped by tempo?

  When a team's natural rhythm clashes with the organisation's beat, things burn. How to find the pocket — and stay in it.

• The paths to proof

  How do you prove a concept without building the concept? A real client story about mapping, testing, and finding out you were wrong — fast.

• Dude, what is your problemplex?

  Feature requests aren't instructions. They're breadcrumbs. How to follow them to the thing behind the thing.

• A beef with Claude

  What vibe coding has in common with Bugs Bunny — and why a much-shared piece from Anthropic's Head of Product really rankled.

Outside work: Lindy Hop instructor at Swing Shift, Bournemouth. Partner Corissa. Three children (four imminently).

Say hello: tom@crownandreach.com