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đ Pragmatic design & discovery coach.
I can help you make real progress fast, especially when youâre stuck in the weeds of complex, ambiguous challenges.
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Your success always depends on the behaviours of people and systems outside your control. Start with those.
Author of Innovation Tactics (get 10% off through the link on this page) â a new Pip Decks deck, now available đ

- Former Head of Product Design at Relive, Apploi, Qubit. 20+ years in design, research and experimentation.
- I created Pivot Triggers â a set of lightweight scaffolding that helps teams master adaptive strategy by doing discovery and delivery at the same time.
- Looking for support with product or service strategy? Book a call and letâs find out if I can help through consulting or faciliation.
- Taking the next step in your design or research career? Keen to become more strategic and influential? Get in touch about individual and group coaching.
- LinkedIn | Twitter | Substack
Get your hands on the most powerful and pragmatic product methods Iâve found and remixed over 20 years.
âFrom every lesson I learned something where I thought "ok this is good, and usable for a team of designers I have.ââ â Jan Rezac
âsuper easy to grasp and really human-friendly ⌠almost tricks us getting faster outcomes that increase confidence against a specific idea.â â Michele Mazzucco
Ready to book? Go here.
- I write on my **Substack,** including âŚ
- A trip into the estuary
Notes from a recent strategy workshop. I share a new complex facilitation method that uses metaphor to break habitual patterns, empowering teams to start new journeys.
- Pivots and Triggers
A feature interview on JP Castlinâs newsletter, where we talk about the Vision Chasm and the MVP Death Spiral, among other things âŚ
- Signals > Stories > Options
A simple method that will help you generate new ideas and see new possibilities.
- Are you trying to leap directly from data to action? Itâs not that simple.
The precursor to Signals > Stories > Options, this introduces the role of knowledge in interpreting data, turning DIKW on its head.
- How much research is just enough research? How much is too much?
My most-shared article. A graph popped into my head when I couldn't sleep. It showed a lot about why teams struggle to build an effective research habit, and what we can do about that.
- Fear-Driven Development
Whatâs behind all those disagreements and misalignments you get stuck in? Itâs a predictable but hidden set of different fears. Here I introduce the âTime Machineâ exercise, which helps you get those hidden fears out in the open, helping you have much better discussions and get unstuck.
- The secret to 10x feedback
âI assume you know that this is terrifying, right?â This is my most valuable and worst-hidden technique for writers, designers and makers of all stripes. Use it if you dare.
- How do you generate ideas you couldnât have had?
A conversation with Dave Snowden about SenseMaker and new practices for design in an increasingly complex world.
- The thorny case of the solutionising colleague
- Donât send that survey! Hereâs what to do instead
- Shaping Trios Workshop Playbook â a fast and easy format to gather diverse perspectives and pull an actionable plan out of an ambiguous opportunity
- I have also ranted on **Twitter âŚ** weâll see if that continues.
Triangley roof photo by R M on Unsplash.
Innovatorâs Cheat Sheet