<aside> 🙃 Pragmatic product design & discovery leader. I can help your teams make real progress fast, especially if you’re stuck on a messy, complex, ambiguous challenge.

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Your success always depends on the behaviours of people and systems outside your control. Start with those.

Join my cohort-based course Innovate Confidently with Pivot Triggers

Get your hands on the most powerful and pragmatic product methods I’ve found and remixed over 20 years.

“From every lesson I learned something where I thought "ok this is good, and usable for a team of designers I have.”” – Jan Rezac

“super easy to grasp and really human-friendly … almost tricks us getting faster outcomes that increase confidence against a specific idea.” – Michele Mazzucco

Ready to book? Go here. Got some questions first? Go here.

Author of Innovation Tactics – a new **Pip Decks** deck, launching Jan 2023 🚀

Creator of Pivot Triggers – a set of lightweight scaffolding that helps teams innovate confidently by doing discovery and delivery at the same time in the right order.

• Former Head of Product Design at Relive ****and Apploi. I’m currently looking for a new role, ideally leading designers and researchers in getting more value out of discovery for innovation.
• I write on my **Substack,** including …
  • Signals > Stories > Options A simple method to generate new ideas through new stories
  • Pivots and Triggers A feature interview on JP Castlin’s newsletter, where we talk about the Vision Chasm and the MVP Death Spiral, among other things …
  • Are you trying to leap directly from data to action? It’s not that simple. Introducing the role of knowledge in interpreting data, turning DIKW on its head.
  • How much research is just enough research? How much is too much? One of my most-shared articles. A graph popped into my head when I couldn't sleep. It showed a lot about why teams struggle to build an effective research habit, and what we can do about that.
  • Fear-Driven Development What’s behind all those disagreements and misalignments you get stuck in? It’s a predictable but hidden set of subtly different fears. Here I introduce the “Time Machine” exercise, which helps you get those hidden fears out in the open, helping you have much better discussions and get unstuck.
  • The secret to 10x feedback This is my most valuable and worst-hidden technique for writers, designers and makers of all stripes. As one person said, “I assume you know that this is terrifying, right?”
  • How do you generate ideas you couldn’t have had? A conversation with Dave Snowden about SenseMaker and new practices for design in an increasingly complex world.
  • The thorny case of the solutionising colleague
  • Don’t send that survey! Here’s what to do instead
  • Shaping Trios Workshop Playbook – a fast and easy format to gather diverse perspectives and pull an actionable plan out of an ambiguous opportunity
• I have ranted on **Twitter …** we’ll see if that continues.
• When there are gaps in doing all the above, I offer coaching for folks looking to expand their design strategy and research influence. Ask me for availability.